Welcome to your journey into Experiential Marketing!
This program consists of four complementary modules that will guide you step by step in understanding and applying key techniques to optimize the customer experience.
Throughout the 18 hours of coursework, you will be assessed through an individual multiple-choice quiz (50% of your grade) and a group project presentation (50% of your grade). These activities will help you develop concrete, applicable skills to meet customer expectations while creating value for the company.