Feedback after jury

Take into consideration the following and adjust your presentation if you feel necessary before uploading your final work for evaluation.

1) Trends Group

Strengths:

• Impactful introduction, engaging right from the start.

• No reading from slides, which kept the presentation more interactive.

• Clear concept of "human-first hospitality" and "designer of atmosphere."

• Strong integration of the 6 core pillars: Emotional Intelligence, Sensorial Curation, Relatable Authenticity, Technological Enhancement, Community Integration, and Anticipatory Design. This is a concept CityOne could integrate into their approach.

Questions:

• Can you explain the studies presented in the sources (Forbes and McKinsey) from the "Redefining Roles for Intangible Hospitality" slide (Slide 9)?

• How can we be sure that the person working behind the counter will be able to adapt to the employees' needs? What would we need to put in place to assure our client that the CityOne representative will be able to deliver that?

• Where am I going to find employees paid on SMIC to deliver all these services? How do we keep them engaged and performing in the long run?

Points for Development:

• While the concept is strong, it would be helpful to include specific, actionable strategies for CityOne to adopt these trends and link them to a practical implementation plan.

• Address concerns regarding the feasibility of staffing with employees paid at the SMIC level, especially in terms of long-term engagement.

2) FOMO Group

Strengths:

• Professional introduction and fluid presentation without reading from slides.

• Visually engaging slides, making the content easy to follow.

• Clear three-phase strategy that is implementable, starting with a pilot phase with low investment, moving to partnerships, and finally to investment.

Questions:

• What are you delivering to build FOMO? Can you segment the "What we deliver?" slide into generations?

• In very few words, how would you define each phase of your plan and why? Ex. First is pilot because... then ... and finally...

• You have the investment for the client, but how can CityOne make money out of those phases?

• How can CityOne be irreplaceable in this strategy?

Points for Development:

• The connection to CityOne was not entirely clear. You need to make sure CityOne's role in this strategy is fully defined and explained.

• Provide clearer insights on how CityOne can capitalize financially from these phases and ensure that the investment will yield returns.

3) Your Second Home Group (Ambassify)

Strengths:

• Professional introduction, with clear and engaging research and insights.

• The focus on the app (E-butler) as a personalized tool for value delivery through a subscription model is innovative.

• Good engagement with the audience through a direct, clear presentation of the app's potential.

Questions:

• How can you sell this tool to HR?

• How is your solution improving engagement and responding to the research and insights presented during the pitch?

• How won't CityOne be replaced by this app? What role does CityOne play in ensuring the solution's success and integration?

Points for Development:

• While the app concept is clear, the discussion about partnerships seemed to overshadow the app’s potential. Make sure to maintain the focus on the core value proposition.

• Be more specific on how the solution directly addresses HR needs and enhances employee engagement.

• It's important to clarify how CityOne fits into the solution and how it can continue to play a central role. The app is a valuable tool, but CityOne's human touch and personal services are irreplaceable, especially when it comes to building long-term relationships with employees and ensuring that the app's use is optimized and aligned with the client's culture. Make sure to highlight how the app enhances CityOne’s offerings rather than replacing them.

4) Partnerships Group

Strengths:

• Impactful and interactive introduction.

• Well-structured presentation with clear focus on partnerships and their relevance to CityOne.

• Strong link between the study presented and the proposed solution.

Questions:

• How is CityOne at the center of the solution? How is CityOne irreplaceable? How is the company making money? How is CityOne profiting from the partnerships?

• What do you propose in terms of innovating in the uniforms field?

Points for Development:

• The focus was too heavily on listing ideas without enough depth or application. A more engaging narrative would help make the concept more compelling.

• Ensure that CityOne’s role is clearly defined in the partnerships, with tangible benefits and opportunities for profit.

General Feedback for All Groups

Strengths:

• All groups presented with good professionalism and structure.

• There was a solid understanding of trends, concepts, and the potential for CityOne’s involvement in these strategies.

Points for Development:

• The presentations often did not align directly with the core topic of employability and storytelling for hiring hospitality staff. It’s crucial to tie the strategies back to real-world staffing challenges, particularly for the recruitment of hospitality employees.

• There was a noticeable lack of detailed strategy or business plans. It is important to include a clearer roadmap on how these ideas will be implemented, including practical steps, timelines, and financial considerations.

• Ensure that each jury member is addressed directly and that the presentation is tailored to their specific interests.

• Avoid focusing too narrowly on Gen Z. While important, a broader approach to engaging all generations in the workplace would be more beneficial.

• Conduct more in-depth research on CityOne’s needs. It’s vital to have a precise definition of the client’s needs and tailor your solutions accordingly.