Module 1 - Luxury & Data
Résumé de section
-
-
In this module, you will learn how to analyze customer data and use it to develop effective strategies in the world of luxury brands. You will explore segmentation, forecasting, and customer experience personalization techniques, with inspiring examples from major brands like LVMH and Chanel. Get ready to understand how these approaches help build customer loyalty and maintain competitiveness in this demanding industry.
-