Section: Module 2 - Analyse RFM | Msc 2 Global - Experiential Marketing | ExpertLab

Section outline

Module 2 - Analyse RFM
- Select activity Analyse RFM
  
  Analyse RFM File
  
  In this module, you will dive into RFM analysis (Recency, Frequency, Monetary). This technique will allow you to classify your customers based on their purchasing behavior to tailor your strategies. You will learn how to assign scores, segment your customer base, and identify high-value customers. The goal? To better understand your customers and take targeted, effective action.